FishThe transparent companyIn 2015, we have come to expect a t-shirt to cost $8.99, but we have no idea what the real cost is. The positive (or negative) impact that…Nov 17, 2015Nov 17, 2015
FishWhy we became a benefit corporationThe corporation is an intimate part of our daily lives. Corporations supply our food, move us around and manage our clinics. Yet we rarely…Oct 28, 2015Oct 28, 2015
FishA short history of Twoodie…I’m doing something different this post and out-sourcing it to my co-founder. This is more romantic tale and less pyscho-drama. It puts…Oct 17, 2015Oct 17, 2015
FishLet the great world spinWorking on a start-up is a constant process of self discovery and refinement. Saikichi Toyoda, the founder of the Toyota conglomerate once…Sep 24, 2015Sep 24, 2015
FishBe principled; but be flexibleI am guilty at times of being something of a blunt instrument. I prefer simply to get on with the work and find the right answer. That…Sep 16, 2015Sep 16, 2015
FishTime management and other hard things…Founding a start-up forces you to confront stuff you’re bad at: cold calling, pitching, taking feedback and work life balance.Aug 29, 2015Aug 29, 2015
FishLet a thousand flowers bloomAs co-founders, we have been grappling with the problem of control — control over strategy, control over decision-making and control over…Aug 29, 2015Aug 29, 2015
FishAmerica: from sea to shining seaI have just returned from two months travelling across the USA. We covered nine cities from the sunny west to the steamy south, the storied…Aug 29, 2015Aug 29, 2015
FishStart-ups are not a democracy: the role of the CEOThis week at Twoodie, we’ve been debating a difficult decision: where to manufacture our products and, more particularly, whether we should…Aug 3, 2015Aug 3, 2015
FishFear and faith: the importance of goal settingIn the corporate world, A + B = C. If you do A and then B, you can climb the ladder to partnership, directorship, vice-presidency, etc…Aug 1, 2015Aug 1, 2015