How to Promote Your Webinars Successfully in 2021

Webinars: What are they and why do people host them?

What does having a successful webinar means? Is it just by having great content and speaker?

Success is relative and it can range broadly from person to person. Great content and a great speaker are important to make good webinars.

But they’re not necessarily the parts that would make a webinar successful.

What makes a webinar successful, we believe, is when you gain a meaningful audience and tons of opportunities and discussions from hosting a webinar.

If you don’t know what a webinar is, a broad definition of a webinar is an online seminar hosted on the internet (mostly on video conferences software).

Since the pandemic, webinars are rising beyond the traditional seminars due to how practical they are for us.

We don’t have to go all the way to attend something, we can abide by the safety protocols, and we get to watch entertaining content at our house.

Webinars are simply convenient and cost-effective.

With the rise of video conferences, webinars will definitely become even more popular than now.

Statistics also show that always-on webinars’ popularity increases by 36% in 2021.

Provided that you’re an organization, one way to promote your company is by utilizing webinars.

Through a webinar, you can engage more with your customers and potential customers, have a bigger audience and can increase your brand value.

In fact, one webinar can earn you more than 500 leads.

Now, if you haven’t been using webinars much for your organization, it’s high time to start. But a webinar is going to be futile if you don’t promote it successfully.

So if you want to know more about how to promote your webinar successfully, read on to find some tips from us:

  • Schedule your webinar in ‘golden hour’
  • Promote on social media
  • Remind the participants with email
  • Encourage your participants to invite more people
  • Promote your next webinar in your webinar
  • Archive your webinar

1. Schedule your webinars in the ‘Golden Hour’

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