A (Potentially) Fun “Little” $800M-ish $AAPL Mini-Puzzle
If your ears blinked during the conference call, so to speak, you may well have missed it (and 9 out of 10 conference call first-listens, so would I).
Here’s the mini-puzzle from today’s “hey, it wasn’t so bad after all” Apple Inc. FQ3 2016 Earnings Release Day. Just a mini-puzzle; the degree of difficulty’s quite modest, it’s pretty much an easter egg, so to speak. Here we go.
- Of course, it was about Apple’s for-the-foreseeable future breadwinner. Of course.
- It probably amounts to around $800M.
- You’ll never see it, but it could have been there. If not for that familiar foe. Or is it…fo(rc)e? Or…something that sounds li- oops, saying too much. 😨
- If only you could see it- or perhaps more appropriately, if only Apple were able to realize it- this would’ve pushed Apple over its top-end revenue guidance for FQ3.
- Perhaps that’s a bit of a misdirection/inaccurate statement, because Apple might have already “accounted for” that “missing revenue” in its guidance in the first place, but they deemed it worth an indirect mention nonetheless.
- “So what, it’s only $800M or so. There were at least two other numbers that added up to more than that, WAY more than that.”
- Yeah, it’s funny how Apple Scale works, doesn’t it. Where 1.9% of FQ3’s GAAP number disappears into the ether, almost.
Bonus: I already kinda gave a big hint in my Twitter timeline. [EDIT: Naw, that’s no fun- some curve-breakers I know might have seen it already, but for now, I deleted that tweet.]
So, what the heck am I talking about? Feel free to leave a guess below (er, if you can- I’m new to this Medium thing), or on my Twitter @AAPLTree.