Secret to a Successful “Elevator Pitch”
An Elevator Pitch is a 2–3 minute pitch where you try to persuade someone to take an action. It is important to practice these pitches because it will be very helpful in your future. Often times you will only have a couple minutes to persuade someone.
Pitch Script
I am Andrew Chesness, an accounting student at the University of Minnesota, Duluth. My pitch today is about me being a CPA at a business and trying to persuade my boss to get new accounting software.
- Get Attention:
Do you like throwing away time and money? Is it OK to fall behind of our competitors? What if I told you we could be more efficient while also saving money? I have a plan to become more efficient and cost effective that can start right now.
- Explain Offer and Value Proposition:
Our company is falling behind in technology and we are becoming less efficient and we are losing money. If we want to get an edge on our competition we should implement new accounting software.
- Describe Benefits; Counter Objections:
This new software will pay for itself in less than three years. It is cost efficient and time effective. It will give us competitive advantage in our industry. It costs $60,000, but we will be saving $25,000 every year. Essentially it will mean that we can hire less employees and complete our job faster. This is good for us and good for our customers. It is a win win. If we have the capital to back this, why would we not?
- Call to Action:
I urge you to consider implementing this new software. Every day that we wait, we lose money, time, and competitive advantage. It is relatively a small investment that will provide many benefits. Now is not the time to hesitate, now is the time to give the go head for us to improve our company.
