Don’t Be A Bullshit Artist
Just because you can be everywhere doesn’t mean you should.
After doing crazy amounts of research, reading blogs, watching YouTube videos, listening to podcasts, etc. I genuinely thought that basically, we needed to be producing content on every platform. However, after 12 months of trial and error, I have most certainly changed my tune.
Being on every medium and social media platform known to man is a recipe for lackluster performance, content strategy confusion, and diluted value.
When we first started creating accounts for Adrenalin Rush, we went all out. We have begun a second Facebook account (for our gym), a Twitter, Instagram, Tumblr, Snapchat, YouTube, Soundcloud and iTunes account. We constantly battled to manage all these accounts, and frankly did a pretty poor job. It was hard work and mentally pretty draining. It was only about a month ago that we decided to do a big cull. This slaughter meant we would delete and deactivate any platform that wasn’t directly adding value to our content and marketing strategies. So after all this, all that remained was one Facebook account, One Instagram account, our Youtube channel and our Podcast. The relief was instantaneous, to say the least.
Now that we refined our accounts gained better clarity about what we stood for and what our brand represented we were able to provide value to our audience with an improved and refined content strategy. So this is all well and good, but you’re probably wondering how this relates to the title of this article, well let us indulge ha.
I read a lot of blogs. Every day I get emails coming into my inbox from a heap of different authors and bloggers. I love it. Now don’t get me wrong there is a lot of shit bloggers out there (I’m certainly not saying that I am any good myself ha) that repeat the same old lukewarm message, but over the course of time, I have managed to filter a lot of them out.
A lot of the bloggers I follow are top notch, interesting people. They command a lot of “authoritative respect” from me and probably a lot of others as well. Unfortunately, though, some of them have not learned the skill of self-awareness yet. It’s a funny one, and it’s not just limited to bloggers. As soon as someone started to get a decent following on any one particular platform, they tend to think they will be able to do the same elsewhere.
For example, there is one chap that I follow; he’s a great writer, thought leader and genuinely an intelligent fellow. So one day I stumbled upon his snap code, so I thought, “ah bugger it, I’ll give him a follow.” A few days later I start to see is snaps stories pop up. His snaps are polar opposite to the value he brings on his blog and something I certainly didn’t expect. He starts to snap about the same stereotypical “I am going to 10x my income in the next three weeks jargon.” I am going to change the world, make millions and be the world’s best marketer sort of speech. Now don’t get me wrong, I applaud the guy for being ambitious, and I am not trying to be a negative nancy, but dude cut it with the bullshit.
I respect this guy’s writing abilities, but as soon as he opens his mouth I lost respect for him. It’s just a shame his other forms of content are just not on the same level as his blogs. I would like to think that this was just a once off occasion and that he changes his tune, but I am not too sure this will happen.
So what will I do from here you might ask, well because he is so talented as a writer I’ll probably continue to follow him in that regards, but there is a very high chance I’ll delete him from Snapchat sooner than later.
What can we all learn from this? Make sure your content strategy as a whole represents and compliments your core values as an entrepreneur. Don’t be great in one medium and terrible on another; you’d be better off just sticking to the platforms your best at and eliminating all the rest.