Facebook used to be a virtual playground for Direct Sales business owners. During the last 5 years however, everything has changed. And if you are having slow sales using Facebook only, that can tell you that you are not doing it right.
Facebook is still an amazing tool for direct sales, if you are committed to playing the game correctly.
What is wrong right now? The problems running rampant on Facebook book, by direct sellers, is that they are not offering anything! A few new groups here, a couple parties there, and yes, the ever popular ‘posting product pictures’.
You see, we are now living in a world where we are overrun with information, by simply trying to get people’s attention using pictures, you are easily being forgotten. Storytelling must be the cornerstone of your marketing, writing digestible content, shooting an interesting video, these are how good direct sellers will get further and further ahead.
Yes, it is true that Facebook is a visual social media site, and therefore people think all they have to do is post pictures, while this is not absolutely untrue, let’s take a look at what actually drives the attention of your niche audience (and it is not another picture of ‘before & after a wrap’.
If you do not have a Fan Page yet, you must get that set up, every click, view and interaction can be measured using the ‘insights’ button and optimized to improve your Facebook actions. Going forward, be mindful that your users will be using their mobile phone, so make your content easily accessible and quickly digestible. Now, let’s look at the rules you need to follow in order to be successful.
1. Organic Reach is Much Harder Are you seriously considering Facebook as a revenue generating source? Then you must, absolutely must, plan on spending a significant amount of money. If your plan to make money on Facebook, you must spend money on Facebook. The wizards of Facebook realize their power, and they are no longer giving it away for free. Only 5% of your posts will be seen organically, and we must realize revenue cannot be generated from this alone. Major organizations are spending $5,000 per week and see a 3–10x return. Consider this, you can still make a few sales organically on Facebook, but if you really plan on generating income from it, you must sit down today, budget considerable money, and take a few courses in Facebook marketing.
2. Measurement = Money. It is shocking to see how many men and women spend their days on Facebook, posting and posting without ever measuring their reach and results! Today, set up Facebook conversion tracking on your blog / website so you can start measuring everything in terms of your sales. Be mindful of your Key Performance Indicators. KPI’s are your primary objective, example, engagement through likes, comments, shares, photo clicks, video views. You are measuring this for sales from how many site visits and conversions (sales) occur as a secondary KPI.
3. Boosting posts is a waste of money. Facebook has the Ads Manager interface for a specific reason, it is there to show the serious marketer how to get the most from their money and efforts. Think of boosting a post this way, it is like buying $500 worth of emails from list builders. You have no idea if any of those leads care about your information, but you balst it out to them anyway. You are wasting your time and money, and you are annoying the ‘leads’. Instead, of boosting, start by putting a Facebook pixel on your next capture page or freebie, from the clicks you receive, Facebook will be able to develop a lookalike audience for you. Then, spend your money on developing a great ad that only targets this segmented group.
4. Invest in good imagery.
For the pace the world is working in, you need to at the very least have great imagery, if you cannot afford amazing imagery yet. Let’s take a look at a great Facebook post garnering a lot of attention. After all, attention is a scarce commodity these days!
This image shows a beautiful car, in front of a striking cityscape, either one is enough to grab your attention for at least 30 seconds. In that 30 seconds, we see that we can immediately save $100 on the car, and do you notice the not-so sneaky wording? We can “Turn our Dream Into a Reality!”
A strong call to action “Act Fast” rounds of this nice and effective post.
6. Do not be shy, write a clear and strong Call to Action (CTA)
In this CTA, you are promised that you will have the secrets of how to build an empire revealed to you, and then the best part? It is FREE!
This post generated 10,000 followers in 2 weeks
7. Use the 80/20 rule 80% of posts should be non-sales messages. When you pot 80% value and educational information, you are allowed to occasionally (20% ) post sales messages. 80% of your posts must be engaging. Statistics show that provoking emotions will get you interaction faster than anything else. Let’s go back to our attention example, think about this. When are people looking at Facebook? Usually when they are taking a break, so what would get their attention? While we do not need to spell it out, it is easy to understand. Grab attention, get it fast and appeal to human emotion.
Cancer survivor documents her body’s journey.
Cancer survivor gets a surprise proposal.
Facebook traction is no longer very simple and easy. If you are dedicated to building your brand and business using the social media giant then you will need long-term planning, strategic investment, possibly a good team of people, and training to support the type of marketing you need in this sector. If you plan on using Facebook (outside of organic reach) you can do it with a focused marketing plan that produces compelling content.