Instead of complaining that Facebook doesn’t send enough traffic to our 1,000-word articles that countless lost customers have demonstrated they don’t want to read, we should be going to the social platforms, speaking the language there, respecting their context, and using the devices they provide — memes, video, photos, dancing GIFs if that’s what it takes — to bring journalistic value to the conversations that now occur without us.
Fake News: Be Careful What You Wish For
Jeff Jarvis

Any outlet that wants the description “news” should be doing this.

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