Cheap Wastes Your Time: Your brand deserves better

I helped a colleague with a little project last week. It didn’t take me much time; It made her week. I was able to spot the issue right away and bring a solution quickly. She had gone with a cheap design service to save money. In the end, it cost her time and frustration trying to get it right.

It reminded me of a parable attributed to Picasso. Legend has it that Pablo Picasso was sketching in the park when a bold woman approached him.

“It’s you — Picasso, the great artist! Oh, you must sketch my portrait! I insist.”

So Picasso agreed to sketch her. After studying her for a moment, he used a single pencil stroke to create her portrait. He handed the women his work of art.

“It’s perfect!” she gushed. “You managed to capture my essence with one stroke, in one moment. Thank you! How much do I owe you?”

“Five thousand dollars,” the artist replied.

“B-b-but, what?” the woman sputtered. “How could you want so much money for this picture? It only took you a second to draw it!”

To which Picasso responded, “Madame, it took me my entire life.”

Both small businesses and corporations sometimes underestimate the value that experience brings. They waste money on a bargain solution that does not serve their needs or help them realize their goal. It becomes a costly mistake.

So when you choose someone to develop or elevate your brand, keep in mind these precepts to get the best results.

  • Cost vs. Value. An experienced branding professional is an investment, however, choosing to go instead with the bargain brander may cost you more in disappointment, wasted time and marginal results.
  • Professional vs. Amateur. If you want your brand to look professional, hire a professional to achieve that. It would be a rare and lucky fluke that you might find some undiscovered talent who can guide your brand development and take into account all the scenarios where you brand may find itself.
  • Commitment vs. Benign Neglect. As Ben Franklin said, “If you fail to plan, you are planning to fail.” When any business says they don’t have the budget to invest in keeping their brand relevant, they have failed to plan. Your brand will need to evolve as your business does. Commit to keep the branding muscles strong so they can do the heavy lifting for your company.

Don’t waste your time and resources on short-cut solutions. Your brand deserves the best.

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