“That’s one of the reasons that games were so resonant back in the ’80s and ‘90s,” game developer Jim Crawford tells me when I call him on Skype. “Every game was mysterious, even games you never played and just saw as a screenshot in a magazine. Especially those games.”
The Vanishing Secrets of Video Games
Laura Hudson

Incidentally, this is EXACTLY what drew me to Firewatch. I saw that first graphic when it was first released, and never forgot about the game. I didn’t know anything about it, I just knew every once in a while, I needed to circle back to whoever was working on it and see where it was in the development process, try to find out what it was all about, and what it would end up being. That simple “screenshot,” (ok, it’s not really a screenshot) set my imagination on fire. I HOPED that any developer who would launch their game with an image like that wouldn’t let us down — and they didn’t.