SEO Copywriting is Bullshit

Companies, websites and businesses are at this very second, desperately searching for people to write dazzling SEO copy to boost their online credibility.

However, what people don’t know, is that the distinction between ‘SEO Copywriting’ and good old-fashioned, tried-and-tested, el-classico Copywriting is pure fairy dust.

Here’s the bottom line. There’s one secret to SEO copywriting that everyone must get right. Keyword research.

The skilful weaving of keywords into a text so that Google knows what your page is for, and who it’s for.

But, in truth, this is, and always has been, the vital component of excellent copywriting!

Good copy doesn’t barrage the reader with new, hard to digest information. Good copy uses the very same language that the reader uses. It engages in a mental conversation with the audience using their terms.

And that’s all keyword research is. Getting into the mind of your audience to pluck out the words that are currently whizzing around in their heads, putting them on paper, giving way to a deep connection and resonance with the reader.

Google has smartly engineered their search engine to reflect the needs of their users. So if your copy meets the needs of the user, it will be fast-tracked to SEO success.

Fundamentally, there’s no distinction between SEO Copywriting and standard Copywriting.

So let’s all get back to writing great copy, shall we?