APD Drums Up Some Buzz with Triumph Digital Campaign
Jul 27, 2017 · 1 min read

On the back of strong work from APD Southeast Asia media director Tom Jones-Barlow and his team, lingerie brand Triumph is shifting its spending focus to digital in an effort to capitalise on growing interest among its increasingly younger, online audience.
APD’s campaign, which focused on mobile content and location-based targeting, boosted Triumph’s in-store revenue by 27% and online revenue by 40%.
The work caught the eye of the Drum, who profiled the project. Check out the piece to learn more and get some insight about another great effort from APD.
