APD Drums Up Some Buzz with Triumph Digital Campaign

APD
APD
Jul 27, 2017 · 1 min read
Driving consumers into stores and boosting sales? Just another Triumph for APD.

On the back of strong work from APD Southeast Asia media director Tom Jones-Barlow and his team, lingerie brand Triumph is shifting its spending focus to digital in an effort to capitalise on growing interest among its increasingly younger, online audience.

APD’s campaign, which focused on mobile content and location-based targeting, boosted Triumph’s in-store revenue by 27% and online revenue by 40%.

The work caught the eye of the Drum, who profiled the project. Check out the piece to learn more and get some insight about another great effort from APD.

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