5 YouTube Channels That Made Millions On Crypto Projects
Influencer marketing is one of today’s most effective tools for attracting new customers. The product or service is not advertised by the company itself, but by another person or group of people trusted by thousands. Trust in the product or service grows, and sales increase. Influencer marketing is a great opportunity for both the brand and the influencer to gain recognition with the target audience.
All of this is true for the crypto world, as well. Many ICO (and other crypto-project) founders search for YouTube bloggers who are experts in this field. Their aim is simple: to ask them to mention a particular blockchain product briefly, or describe it in detail in their new videos.
In this article, we are going to cover five YouTube channels that have managed to earn millions by advertising cryptocurrencies.
Benefits of Advertising on YouTube
YouTube is one of the most famous platforms for sharing videos. Every Internet user has browsed it at least once in their lifetime. Its development team is constantly working on making the content uploaded there more accessible to users. Developers improve search algorithms and site performance, optimizing the platform’s mobile and other versions.
This means that YouTube has every chance of being known among crypto-enthusiastic advertisers as the most preferable web resource for influencer marketing. (In comparison with Instagram, however, YouTube is somewhat less popular.)
In order to understand the marketing potential of YouTube, let’s take a look at the benefits of promoting your project with the help of influencers:
- Videos are perceived extremely positively by the human brain, and the information is memorized a lot better than in the case of images or text.
- YouTube brings together the most diverse audience from all over the world, of all ages and both sexes. This is an excellent opportunity to expand your target audience.
- YouTube is owned by Google, so it is directly connected with its other popular services. This, in turn, optimizes user searches for videos via Google.
- It is extremely easy to find the most influential vloggers from your niche — and the ratings, comments and views show which vloggers users truly trust.
- On YouTube, influencers can share direct links to your project. This increases your platform’s ranking in SERP.
5 Top YouTube Crypto Influencers Valued the Most by Advertising Companies
Now let’s take a look at five top YouTube crypto-influencers who have managed to earn millions on ad campaigns. Thanks to their YouTube channels, they have become respected experts of the cryptocurrency world, found an audience that trusts their opinions, and earned a reputation as the personalities that most crypto projects want to partner with.
$300,000. This is how much DataDash earned promoting Substratum, a cryptocurrency that had just appeared. Sounds good, doesn’t it?
The channel’s owner, Nicholas Merten, stated that the payment for him to advertise it was a mere side effect of his sincere excitement about this project. He said he was going to talk about it in his video anyway, because he genuinely liked it, and the payment was just a pleasant bonus. Well, we believe you, Nicholas — just like millions of viewers who watched that video. Bravo!
At the moment of this writing, this channel has 197,581 subscribers, which proves that it is a powerful channel for influencer marketing. As the channel is regularly updated with videos dedicated to the latest news and trends in the cryptocurrency world, its owner, Michael, earns a considerable sum on views. (We won’t mention how much he can get by posting sponsored content.)
Omar Bham, the owner of the channel, is not just a guy who knows his way around crypto-industry tendencies — he is also a great and charismatic storyteller. His videos are watched by men and women from all over the world. Today, he has 117,837 subscribers, who are dedicated to him thanks to his excellence at elucidating complex topics and explaining them in a simple, yet detailed manner.
Ivan on Tech is one of the oldest channels on this list. It was created in 2013, which is quite impressive for a crypto-focused channel. He has 189,714 followers at the moment of this writing. Thanks to the status of this well-known international blockchain speaker and cryptocurrency expert, people worldwide listen closely to his opinions and follow his recommendations. Wouldn’t this be a good reason to reach out to him with a partnership offer?
Finally, and last but not least on our list: Ian Balina from the USA. With 120,981 subscribers at the moment of this writing, this cryptocurrency expert has been uploading outstanding videos for several years.In addition, Ian has great media coverage as an investor, so he is absolutely trustworthy to Internet users who are looking for help in investing.
The Bottom Line
As we can see, the power of the resonance these influencers can create makes them worthy candidates for mutually beneficial cooperation.
In return, you need to make this cooperation as transparent as possible, and ensure that both parties live up to their end of the bargain. It may be trickier than it sounds. To make the process smooth and stress-free, more and more platforms have been appearing on the market.
AQER is going to be one of them. AQER is a blockchain-based platform that allows vloggers and brands to partner up while enforcing trust. The influencer knows he or she will get the reward, and the brand is sure that the content will be high-quality and created on time. If you want to find out more about our project, visit our official website.