Saving money by getting 3D models of your products?
It is undeniable. Computer graphics became indistinguishable from reality. In order to boost up the trustworthiness, designers even add deliberate imperfections into the render scenes or the actual products themselves. But is the quality enough of a reason not to go for the product photography instead?
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First, let’s briefly describe a few possible options regarding the product visualisations — or in better words what types of imagery is usually needed:
- hi-key / low-key isolated product images
- conceptual lifestyle imagery
- seasonal setups and scenes with products
- products/services being used, provided or consumed
Depending on the type of commodity or a service, the company either has or hasn’t an option to decide between 3D models and photography services. Because you know, how would you possibly create a 3D model of accounting services? On the other hand, when you are let’s say a furniture manufacturer or a car designer — 3D models can be of great value.
Sticking to the idea of a company producing commodities — let’s highlight the most relevant benefits of getting 3D models done.
1. Space and scene setup
With photo shoots the scene is everything, whether you are getting photos of isolated products over a white background, or you are doing a full-on professional scene setup with props and assets to accentuate the uniqueness of your product. You need space for that. Meanwhile, 3D magic happens inside of a computer, so there’s no need for space, scene props, correct lighting or help of other people. You simply provide specifications and wait for the finished imagery.
2. It is cheaper and reusable
Once you have the 3D model, it stays with you until you decide not to use it anymore. This means that you have the ability to use it in different scenes — from a white background all the way to the holiday-themed setups. And once again — there is no need for physical space. Plus you have already got the model, so additional rendering is way cheaper than arranging another photo shoot.
3. Saving time
The two paragraphs above are enough of a reason to justify this third statement. Imagine all the time spent preparing, arranging the shoot, making sure that you’ve got everything you need, space, props, managing other people and all that while running the business or doing your regular work. Plus count in the post-processing time. With 3D modeling comes a benefit of time-efficiency. You don’t need to do anything except to state your requirements and provide specifications of the product.
4. Product validation
The easiest thing to do when it comes to validating a future product is getting a 3D model along with renders and just ask the customer whether he or she would be willing to buy the particular product. This way you can avoid prototyping or costly and risky trial runs.
5. Overall more practical
Let’s say you have got a chair in 16 color and material variants. In the case of 3D modeling — you simply create one model onto which you apply 16 different textures. It takes almost zero time and can be truly a time saver for companies that produce large amounts of multi-variant products. And yes, you have guessed right, with photography — you have to take XY amount of photos for each product variant unless the photographer happens to be a Photoshop magician level 5000.
There are of course times when photography happens to be a wiser solution — for example when it comes to capturing lifestyle images, photos of people interacting with products or the situation require a real, random, chaotic or organic element to it such as water-related effects or heavy foliage scene. In those cases, it is much easier to just take the camera and go into the woods.
3D modeling is generally more suitable for the times when you know you are either going to need a lot of product images in different setups or color / material variations. It is also the best option if you wish to spend as little time and effort as possible.
If you are interested in 3D modeling services, or you simply wish to know more information on the topic of 3D modeling or Augmented Reality, visit www.arvisual.eu or shoot us an email at firstname.lastname@example.org.