• Cook went on to say that he believes augmented reality “can be huge.”
• In the past, rumors have suggested Apple has a secret research team working on augmented reality and virtual reality, exploring the AR/VR field and investigating how the company could embrace augmented or virtual reality in the future.
• Apple Sees iPad Revenue Growth for the First Time in 10 Quarters ( 42 )
• Apple Forecasts Third Consecutive Revenue Decline Next Quarter ( 17 )
• Apple CEO Tim Cook today told investors that Apple is continuing to invest in augmented reality, and that the company is “high on AR .”

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