#Apple plans to #invest in augmented reality following success of #PokemonGO  #Thunderrise
  • It’s the second consecutive quarter that Apple has reported a revenue decline.
  • It’s the second consecutive quarter that Apple has reported a revenue decline, following a streak of uninterrupted growth since 2003 .
  • This year is the first year that Apple has separated the services from the devices in its financial reporting — a shrewd move by Cook that illustrates that the company can still make more money from people who aren’t upgrading their devices.
  • Apple doesn’t reveal revenue breakdowns per model, but the average iPhone sales price appears to have dropped from $642 to $595.
  • Apple’s CEO Tim Cook has told investors that augmented reality is going to be “huge” and that the company is investing in the technology.

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