- It’s the second consecutive quarter that Apple has reported a revenue decline.
- It’s the second consecutive quarter that Apple has reported a revenue decline, following a streak of uninterrupted growth since 2003 .
- This year is the first year that Apple has separated the services from the devices in its financial reporting — a shrewd move by Cook that illustrates that the company can still make more money from people who aren’t upgrading their devices.
- Apple doesn’t reveal revenue breakdowns per model, but the average iPhone sales price appears to have dropped from $642 to $595.
- Apple’s CEO Tim Cook has told investors that augmented reality is going to be “huge” and that the company is investing in the technology.
@Thunder_Rise: “#Apple plans to #invest in augmented reality following success of #PokemonGO #Thunderrise” open tweet »