- The BBC is turning to virtual reality technology and voice-controlled software to help it fight back against online rivals, director-general Tony Hall has revealed.
- He said the corporation would have to “ride two horses” over the next decade by managing its traditional TV and radio stations, while facing “huge competition” online from Amazon and Netflix.
- Announcing the corporation’s annual plan, Lord Hall said the BBC would have to respond with a more “personalised” service that adapted to what viewers wanted.
- Already, we have news and radio services on Amazon Alexa and Google Home and we can all imagine how speaking to our devices — in effect having a conversation with them — might enhance our services and benefit audiences,” he added.
- Lord Hall said staff were working on virtual reality and augmented reality to give viewers “a greater sense of presence that could help them better to understand — and engage with — news and current affairs, science, history, and natural history”.
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