.@Gorillaz announce augmented reality app & global 'Humanz' listening event:
  • While the world eagerly awaits the release of Humanz later this month, Gorillaz continue to own headlines, as they have now just launched a new mobile app.
  • The app in turn makes use of augmented reality technology to superimpose elements from the band’s recent music videos into the user’s surroundings, courtesy of the smartphone camera.
  • Upon tapping on various elements from the screen, extras and different rooms including Kong Studios, the band’s old studio in Essex, are revealed.
  • Fans, you can go ahead and download this new app from Gorillaz for both iOS and Android.
  • In addition to the app reveal, the band has also disclosed of a worldwide Humanz listening event — via the app — that will allow fans to hear the album for the first time.

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@highsnobiety: “.@Gorillaz announce augmented reality app & global ‘Humanz’ listening event:” open tweet »

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