Ikea teases augmented reality furniture app for iOS 11
  • We know that iOS 11 is going to go big on augmented reality when it arrives for iPhone users later in the year, and Ikea’s Michael Valdsgaard has spilled a bean or two about how his company is going to be involved.
  • Ikea was briefly mentioned alongside iOS 11 in the WWDC keynote earlier this month, and Valdsgaard says the plan is to let iPhone owners see how furniture looks in their homes before they take it home from the store.
  • “This will be the first augmented reality app that allows you to make reliable buying decisions,” Valdsgaard told Swedish outlet Digital.di,”When we launch new products, they will come first in the AR app.”
  • Apple’s next flagship is expected to feature , and CEO Tim Cook has repeatedly talked up It sounds as though Ikea and its AR app could be playing a prominent role at the iPhone event if Apple is keen to show off what it’s been working on — don’t rule out Apple software boss Craig Federighi trying to position coffee tables and sofas on stage as the new hardware is unveiled.
  • If Apple and its partners can get some seriously cool tech ready in the next three months then it could leapfrog Microsoft in the AR race.

Read more


@ModernMsp: “Ikea teases augmented reality furniture app for iOS 11” open tweet »

Show your support

Clapping shows how much you appreciated AR/VR News’s story.