• By finding a way to create brand experiences and marketing messages using the technology, businesses can connect with customers in a way they haven’t previously.
• With VR, brands can already create a software-based prototype that can be refined as they go.
• Some of the best examples of marketing through VR are brand experiences.
• Since the ads will be seen by customers who don’t know about a particular brand, it will be important for businesses to find unique ways to create VR-optimized ads.
• Brick-and-mortar shopping allows customers to try out different products before making a purchase.

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