• Niantic, the developer of Pokémon Go, offers a similar, AR-based game called Ingress that has failed to hit critical mass.
• I’m not sure if it’s responsible for a huge uptick of customers, but people playing the game are coming in and hanging out,” said Markelle Mordue, a manager at the shop. “
• “There have been a ton of been people out playing the game,” Werner said.
• “While consumers don’t necessarily think in specifics like, ‘This is an AR game versus a basic mobile game,’ anything that helps them engage with AR’s offering of adding a digital layer of context and experience over the physical world is vital,” she said. “
• Paul Shapiro, director of search innovation at Catalyst, a WPP/GroupM agency, said the game was exposing “a pretty large set of consumers” to augmented reality.

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