Print and Augmented Reality, a Match Made in Heaven
  • Augmented reality has been around for a while now, but just as the iPhone made smartphones mainstream, Pokemon GO has done the same thing for AR.
  • An interesting if somewhat unexplored opportunity for the print industry that is right around the corner — and already growing — is a similar boom thanks the power of AR.
  • Imagine for one moment that as an AR game such as Pokemon GO allowed retailers to offer special bonuses to their patrons in the form of vouchers for in-app purchases.
  • While this relationship doesn’t currently exist in Pokemon GO and many other AR games, we do see it other Apps that augment our reality.
  • Do you think augmented reality will catch on, and can you see it impacting the design and print world significantly?

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