Snapchat is rolling out a new augmented reality ad unit:
  • Snapchat is rolling out a new augmented reality ad unit that lets marketers pay so that users can see images or words overlaid on the world around them through their phone’s camera.
  • These new ads, called “Sponsored World Lenses,” are not specific to taking selfies and work with the phone’s outward-facing camera.
  • Snapchat Warner Brothers is Snap’s first advertiser for the new unit, promoting its new upcoming movie “Everything, Everything.”
  • Launching new ad formats that marketers can’t find on other networks like Facebook or Twitter falls into that quality argument.
  • New ad units — which theoretically means more money — can’t hurt.

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