• The entire experience was built in a Cinematic Game Engine.
• The story for the experience came naturally: A DJ crafts a track then takes them to play in the club.
• The interactive VR storytelling experience, created and executed by UNIT9 directing duo, Horton De Rakoff, allows fans to actually visit deadmau5’s studio as he’s putting the final touches on his latest creation, “Saved.”
• Using video game techniques and building in a game engine makes the whole experience much more immersive than watching video.
• In its never ending quest to create unforgettable nights for fans everywhere, Absolut launched an adrenaline-inducing experience that brought music lovers as close to electronic music artist, deadmau5, as possible.

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