Marketing Communications
Lake County/Mettawa, Illinois | | BioTechnology Industry
We are seeking a Marketing Communications — C for a very important client.
Will be responsible for providing client service; Interfacing with client on a daily basis; Plan and execute media plan in multi-medium; Recommends appropriate media and budgets for clients.
Utilize various database marketing tools and systems to perform analyses on customer behavior, site behavior, develop profiles for and evaluate the effectiveness of targeted marketing. Support departmental need for ad-hoc reporting and presentations.
Extract all data sets needed to support marketing programs. Establish standard internal reporting packages for marketing clients. Perform ongoing analyses on all relationship marketing efforts.
Interface with operations, product teams and finance in support of various hardware and software issues. Responsible for making changes and enhancements in the design of marketing databases.
PRIMARY FUNCTION / PRIMARY GOALS / OBJECTIVES
The Account Manager is a full-time contract position, serves as the primary liaison between the Company Ad Agency and the brand teams and is responsible for managing the day-to-day relationships within the Agency.
Working in partnership with the Agency’s creative staff and external resources/suppliers, the position provides strategic direction and counsel to help the brand teams meet their business objectives/sales goals.
PROJECT/PROCESS MANAGEMENT
- Collaborate with the brand team in the development of creative briefs
- Recommend key promotional tactics that align with the strategy and goals of the brand
- Issue client contact reports to ensure key information is being quickly communicated to all involved stakeholders
- Review creative development of a project during concept to completion to ensure specifications, client expectations, budgets, timelines, etc. are being adhered to
- Facilitate ongoing, timely and accurate communications to ensure all projects are completed on time and within budget
- Develop annual forecasts
- Conduct financial reconciliations on a monthly basis
- Track time on a daily basis
ACCOUNTABILITY / SCOPE
- Reports onsite to Company Ad Agency Senior Account Manager
- Partners with creative team on project initiatives
- Accountable for strategic direction creative/tactical execution, compliance to all related guidelines and budget
- Adherence to all company-wide financial policies
The ideal candidate will possess the following skills:
KNOWLEDGE / SKILLS
- Maintain knowledge of Company guidelines including, but not limited to, corporate branding, promotional material development, ePASS and ZINC review and corporate compliance
- Possess a thorough understanding of their accounts’ product attributes, marketing objectives, target audience, competitive environment, market dynamics and medical/regulatory/legal position
- Maintain an intimate understanding of the Agency Workflow Process including project initiation and kickoff, collaboration, necessary approvals, production and archiving
- Demonstrate critical creative thinking and problem solving skills
- Demonstrate clear and concise written and verbal communication skills
- Demonstrate the ability to prioritize and multi-task to enhance productivity and manage workload
- Demonstrate leadership in conflict resolution to facilitate effective outcomes
- Possess ability to work in a high-volume, rapidly paced environment
QUALIFICATIONS
- Bachelor degree required
- Master’s degree or equivalent related project or functional experience is desirable
- 10–15 years of ad agency account management experience required
- Pharmaceutical industry experience preferred
- Excellent communications skills: verbal, presentation, written
- High energy, positive, organized individual who is comfortable in a high-visibility role
- Ability to manage high volume project scope in a fast paced creative environment
- Great collaborator with ability to focus on both the big picture and small details
