Marketing Data Analyst

San Francisco, California | Financial Industry

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Specific job functions include:

· Create reporting and analysis souring from multiple data sources

· Understand KPIs and other metrics for all LOBs

· Create driver based forecast models for marketing influenced/driven sales

· Develop executive friendly reporting (Marketing Effectiveness Dashboard) which include data gathering, analysis, report design & development, and synthesizing for final results presentation

· Support ad hoc analytics


6+ years of experience in one or a combination of the following: reporting, analytics, or modeling; or a Masters degree or higher in a quantitative field such as applied math, statistics, engineering, physics, accounting, finance, economics, econometrics, computer sciences, or business/social and behavioral sciences with a quantitative emphasis and 4+ years of experience in one or a combination of the following: reporting, analytics, or modeling.


· Extensive knowledge and understanding of research and analysis

· Strong analytical skills with high attention to detail and accuracy

· Excellent verbal, written, and interpersonal communication skills

· Ability to interact with all levels of organization

· Intermediate Microsoft Office skills

· 6+ years of database marketing experience

· 6+ years of SQL or SAS experience


· Financial services industry experience

· Data collection and analysis experience with dashboard development, reporting and ad hoc analytics

· Ability to work independently and develop strong relationships with partners

· Experience in Wells Fargo databases: EIW, BMG, STS, MDSS, Hemisphere, ICON, C2T, etc.

· Strong technical background and experience in analytical tools such as Teradata Tools, SAS, etc.

· Knowledgeable in business intelligence tools such as Microstrategy, Tableau, etc.