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I get excited when a product team gets out of the building. GOOB (get out of the building) forces people to test their product assumptions in the wild, learn about and get to know potential customers, and see how the product might fit in the real world. Getting out of the building allows a product team to talk to real people about something they want to learn, a problem they want to solve, or a solution they want to validate or test.

To get information and insights, the product team needs to prepare and ask people questions. Teams who are new to making and asking questions tend to lean heavily on something I call the Would + You formula. …


Abbie Goulet

User Experience Designer in Canada who loves to solve problems and point out bad UX. Tweet me at @abbiegoulet

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