What’s your business’s winning Aspiration in 2016?

Business goals and strategies are usually tied to calendar years, these days, I’m expecting you to be just like me, assessing the performance of 2015 and looking ahead to keep the momentum and drive your business to the next level in 2016.

As a committed student of leadership, I find it very interesting time to refresh my perspective on the strategy front. I’m sharing a series of stories from Playing to Win: How Strategy Really Works to refresh our thoughts on the guiding principles of designing our corporate strategies and probably inspire some zillion dollar changes in 2016.

In 2006, when General Motors executives were asked:

What’s your winning aspiration for the new Chevrolet Malibu?

They answered:
Double the sales in the new year.

Fair Enough?

Wouldn’t you love to have this as a goal for 2016 for your business?

The only problem is that Chevrolet Malibu was selling 60,000 units/year while its competitor Toyota Camry was selling 550,000 units/year.

Roger Martin — Co-Author of Playing to Win — was brought in as a consultant at that time and the executive team at GM, designed a new strategy initiative, to redesign the Malibu for a head-to-head competition with the Camry after 7 months and some $300 Million, the sales of GM’s Chevrolet Malibu exceed the sales for Toyota Camry for the first time ever.

Despite how simple a concept it is, if you are missing out on declaring the Winning Aspiration for your business that maximizes your results, by tying it to previous performance or any other error, you’d be missing out on the potential of huge changes your business can drive in the new year.

The good news is, AMS Leadership is hosting a Competitive Strategy Crash Course, Dec 19th, where you can refresh your perspective on your corporate strategy in 2016 inspired by the same methodology in Playing to Win: How Strategy Really Works by Roger Martin and A.G. Lafley.

Check more details and join the workshop from:


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Entrepreneur / Storyteller

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