AccelerationBRAND DIS-INTERMEDIATION BECAUSE OF DIGITAL TECHNOLOGY — THE MOST SERIOUS CHALLENGE FACED BY BRANDS…Yet, overall, brands have declined in stature over the years. At least many brands are under threat. Just consider how traditional brands…May 11, 2016May 11, 2016
AccelerationFOUR MARKETING LESSONS ESTABLISHED BRANDS SHOULD LEARN FROM DIGITAL NATIVE COMPANIESDigital native companies are setting customer expectations high in just about every industry and challenging established brands’ business…Mar 30, 2016Mar 30, 2016
AccelerationCUTTING THROUGH THE DIGITAL TRANSFORMATION HYPE AND JARGONWords… words … words … When I speak to clients, I hear many different interpretations of what “digital transformation” is, illustrating…Mar 9, 2016Mar 9, 2016
AccelerationPUT CUSTOMERS BEFORE TECHNOLOGY WHEN DELVING INTO BIG DATAData works in two directions. Firstly, it gives businesses access to unprecedented volumes of real-time data about customer behaviour…Feb 17, 2016Feb 17, 2016
AccelerationinSmall Business ForumTORCH THE SPREADSHEETS! DATA IS BEAUTIFUL, DON’T LET UNPRODUCTIVE SPREADSHEET STRANGLE THE DATA.Some surveys suggest half of all decisions made by CEO’s are based purely on a hunch, with no substantive information to back them up. Yet…Jan 13, 2016Jan 13, 2016
AccelerationGUMTREE FOCUSES ON DELIVERING ADVERTISER VALUE BY TEAMING UP WITH ACCELERATIONGumtree has grown advertising revenues and enhanced the value it is able to offer its advertisers by drawing on marketing technology…Dec 18, 2015Dec 18, 2015
AccelerationDATA ENABLES CREATIVITY RATHER THAN CONSTRAINING ITThere was a time that marketing and advertising professionals regarded data as a dry, technical and a boring topic, best left in the domain…Dec 9, 2015Dec 9, 2015
AccelerationThe death of products and target audiences: long live the Brand as a ServiceWith my commute from the countryside into London, I have ample time to read and reflect each weekday. On my way to and from work my news…Nov 24, 2015Nov 24, 2015
AccelerationAD BLOCKING PROMPTS A SHIFT TOWARDS NEW PUBLISHING PARADIGMSSince the rise of mass media, there has been an implicit contract between audiences, brands, and publishers. Publishers invest in producing…Nov 12, 2015Nov 12, 2015
AccelerationCUSTOMER JOURNEY 101Organisations generate revenue though selling products and services to consumers. The stated objective of business is to solve consumer…Oct 28, 2015Oct 28, 2015