Aspirational recruitment with Instagram

In a competitive business world, the recruitment of new staff is extremely important to make sure successful companies stay successful. With talent pools taking on a more millennial feel, using unique and varied methods to capture the attention of candidates is a must.

Instagram, widely popular amongst key demographics, is a photo-sharing platform that appeals to audiences through vivid imagery, and provides all users with an opportunity to create an online identity through pictures. Taking their cue from its millions of active users, many companies are beginning to build their identity through Instagram as well.

Employment perks, work environments, team members and brand values can all be shared through Instagram. With the clever use of hashtags and well-timed campaigns, recruiters can effectively use the platform to increase awareness of job openings.

Recruitment advertising has taken on a digital emphasis and HR professionals must employ an integrated approach. Beyond well-established jobs sites, LinkedIn and traditional recruitment methods, Instagram offers an easy yet powerful way for companies to find new talent.

Here are some companies who excel at using Instagram to help meet their brand marketing and recruitment goals:

Starbucks Jobs

With over 15,000 followers, this Instagram account lifts up the role of the barista. Want to work at Starbucks? Instagram is a perfect gateway. With an easy link to their careers page, the coffee giant’s account shows all the benefits of working for them, as well as the inspirational and celebrity contacts that make the digital landscape so diverse and powerful. Starbucks is a leader in the sector by the sheer reach of its profile.

Microsoft

Microsoft’s career Instagram account wants to present careers at the tech giant in ways ranging “from inspiration to reality.” The company wants to show what life is like working for the global software leader. More than 6,000 followers get regular updates about work life at Microsoft.

Google UK

With over 5,000 followers, the UK hub for the search engine giant helps give followers a taste of what it is like to work at the Silicon Valley-based company’s London office. A mixture of colour, employee perks and a lot of fun, Google UK’s Instagram account tries to create an atmosphere of fun and vibrancy.

A photo posted by Google UK (@googleuk) on

Jan 7, 2016 at 2:44am PST

A photo posted by Google UK (@googleuk) on

Oct 14, 2015 at 12:56am PDT

A photo posted by Google UK (@googleuk) on

Oct 2, 2015 at 1:14am PDT

Marriott

Being one the planet’s largest hotel chains — with 19 brand names to represent — Marriott’s Career Instagram is a busy place. The brand ethos is to offer a mixture of imagery highlighting their employees and showcasing the diversity of their own brands. The hotel chain also supports the creative side of their employees by re-sharing their experiences on the brand channel.

Salesforce

The powerful digital platform that has redefined the way businesses look at sales has also defined the way to use hashtags on Instagram. For everyone wanting a #dreamjob, they will likely come upon Salesforce. Their account demonstrates what it is like to work for one of the world’s fastest-growing companies, and the global lifestyle that awaits its employees.

At Accord, we are leaders in making sure your recruitment efforts are working. Interested in increasing your digital presence to find the right kind of candidates, or for answers to any of your marketing questions, contact us today. We are ready to help you and your future employees.