Top five recruitment accounts on Twitter
In statistics stated in an article by the Undercover Recruiter, more than 39% of jobseekers are on Twitter, with 23% of jobseekers using Twitter to leverage their job hunt. These figures show that Twitter is an incredibly powerful recruiting tool, and one that can be easily utilised with just a few small steps. So, in order to help, we’ve taken a look at five of the top recruitment Twitter accounts to show just what can be done with the guidance of a London social media agency.
Unsurprisingly, Google has one of the most successful Twitter accounts for recruiting, both in terms of followers and engagement. Even though the amount of interaction they receive on Life At Google is large, they still manage to respond to the majority of tweets sent to the account, responding to people with good luck messages and answers to queries. They also encourage followers to provide advice for others by asking questions with the use of hashtags such as #dearme.
Have you participated in #DearMe? What advice would you give your younger self (career or otherwise)?
— Life at Google (@lifeatgoogle) March 3, 2015
Top tip: Connect with your followers by answering any questions they may have about your company or the job roles advertised.
Now the second most visited fashion website on the planet, ASOS is constantly expanding and is regularly looking for staff to join the company’s worldwide team. More than 31,000 people follow the ASOS careers Twitter account, which posts regular updates, including those for job vacancies. What ASOS careers do so well is that they also post extra content, encouraging engagement and conversation, helping to keep the account active, while also giving insight into life at ASOS HQ.
Happy Pancake Day all! What a way to brighten up a Tuesday at ASOS HQ! pic.twitter.com/lnQg8GbBtE
— ASOS Careers (@ASOS_Careers) February 17, 2015
Top tip: Post quality content regularly, such as motivational quotes, and inspiring imagery, so that your followers are more likely to engage when you advertise a vacancy.
With a similar amount of followers to ASOS Careers, UPS Jobs also boast a great amount of engagement. One of their most recent successful posts was on Employee Appreciation Day, where a graphic displaying smiling members of the UPS workforce was accompanied by a statement thanking them for their hard work and the use of a hashtag. This gives those following the account something to aspire to and shows that the company is appreciative of its staff, providing a good impression to prospective candidates.
We are thankful for all of our UPSers across departments and across the world. Happy #EmployeeAppreciationDay! pic.twitter.com/7vx05URhHJ
— UPS (@UPS) March 6, 2015
Top tip: Involve your current employees to show the benefits of working for your company.
Similarly, Twitter uses their Join The Flock page to retweet successful candidates who are soon to be joining the company, as well as posting photos of new recruits. This is evidence that getting a career at the company is possible and is encouraging to those who may be considering submitting an application. Twitter is also a great example for giving an insight into the workplace, often using the hashtag #lovewhereyouwork.
another Monday, another great group of new hires! welcome to @twitter! enjoy your first week! #jointheflock pic.twitter.com/g1TpDsVl9g
— kristine crawford (@kristinec) January 12, 2015
Top tip: Show that joining the company is possible by engaging with your successful employees.
As one of the oldest employers, Walt Disney Corp Jobs has managed to adopt Twitter extremely well, with regular positive engagement on the account. Providing news, regular tips and words of wisdom, the account is incredibly encouraging, earning the posts multiple favourites and retweets. For example, the post shown below received engagement more than 40 times, with the use of a classic Disney film scene, and a recruitment-related statement.
Would you “Love” to join our Walt Disney Studios team? Click here: http://t.co/9LRneaCjz2 to apply! pic.twitter.com/cihOs8Nlor
— Disney Jobs (@TWDCjobs) March 7, 2015
Top tip: With the help of a recruitment marketing agency, measure your activity by engagement rather than by the amount of followers you have acquired.
Image Credit: Jeff Turner (Flickr.com) This image has been edited from the original.
Originally published at www.accordgroup.co.uk.