Not An Ordinary 3 Weeks: The Story of How We Sold Out Our Crowdfunding Pre-Sale

In three weeks you can…

Cycle a grand tour

Form a new habit

Move house

Grow a radish

Sell out a pre-sale, raising millions to make crowdfunding free…

The last three weeks have been nothing short of a whirlwind. The team have worked night and day to reach to that all-important target, and it paid off! We have been overwhelmed with the support we’ve received from our ever-growing community and we are looking forward to bringing them with us for the next stage of our crowdfunding journey.

Here’s a round up of the story so far…

T-Minus 3 days…

With three days left before the pre-sale began we had a lot of hype in advance of the sale going live. We had an active community waiting to contribute, a well-rated listing on ICO bench, and we had just returned from a successful speaking slot at the Unlock Blockchain conference in Dubai. Backed by a board of top level advisors, including David Ives, ex-CTO of Crowdcube — everything was fitting into place before the big day.

Day 1

After months of anticipation our pre-sale was open and donations began flooding in.

We were forced to delay our start time by 2 hours due to issues with our KYC processes meaning that in the first 12 hours we had to manually verify many contributors ID’s. It was a stressful time for the team, and frustrating wait for the contributors.

Day 2

As our KYC processes began to work more smoothly, we began to see the fruits of our labours. Despite it being an intense first 48 hours for the whole team, we raised $1.5 million, 30% of our total goal. We were off to a great start!

Day 7

As we finished the first week of the pre-sale we had a lot to be celebrating.

Our social community had grown by 160% and we’d received positive articles in publications such as Coin Telegraph and Investing.com, as well as being reviewed by well-known crypto Youtube influencers — Keith Wareing and Young and Investing.

We remained on the front page of ICO Bench with an average score of 4.1.

Alongside all the exciting press and social buzz, we had already outgrown our office, due to the rapid growth of our team, and so packed up our bags and moved to our brand new (and much bigger) office. Office dog Benny was very pleased with the extra space!

Day 10

With more and more contributions coming in by the day and almost half way through the pre-sale, we were building up steam and media hype by the day. A whole host of publications were shouting about us, including TG Daily, Techbullion, The Drum, and Hackernoon and we had been added to the Coin Telegraph’s ICO calendar.

By this point our team had doubled since the start of the year — bringing on team members with expertise in areas such as marketing, video production, campaign strategy, graphic design, and copywriting — all of the skills needed to ensure a maximum marketing reach.

Day 14

Just a week left to go of the pre-sale and we had even more positive news as we were listed as a ‘Gold Listing’ on Coin Schedule, and covered in Coin Spectator.

We were receiving more new project submissions every day including mealworm as a sustainable food source project, an AI software for aircraft maintenance, and an exo-hand to repair mobility in the hand for injured victims. Over 200 projects have signed up to use the platform so far.

Our #changecrowdfunding competition went viral worldwide- with ‘most interesting’ place entries coming in from all over the world….

Day 18

With only three days left before the end of the pre-sale period our Telegram membership had jumped up to 8,700+ members. We had two exciting official announcements — bringing on Steve Good as an advisor, and announcing our partnership with the Bancor Network — a huge advantage to ensuring liquidity for contributors.

Day 20

With one day left to go and to ensure that we came close to our pre-sale target, we decided to arrange an airdrop with Earn.com Unfortunately, this didn’t go as planned, as there was a problem with the information we needed to deliver the tokens. This caused a delay that bled into the final day.

Day 21

As the final hours approached, we had to change our strategy…

The issues we had with the airdrop landing, combined with a large group of very last minute heavy contributors meant that we decided to postpone the end of pre-sale by 48 hours. This allowed time for KYC processes to go through for these final contributors and ensured that we got as close to our target as possible.

Day 23

Six hours before the amended deadline of our Pre-sale the announcement came — we had sold out! Three weeks of hard work, anticipation and 7 million tokens later we had met our target.

And this is just the beginning…

We have achieved step one of making crowdfunding free, so where do we go now?

The next few weeks will see us ramping up our marketing ahead of the main ICO which we will announce the date of next Friday. Our creative team have some very exciting videos and adverts coming up.

Our team is growing all the time, and we’re adding some talented developers to our development team to work on the MVP.

From now on we will be running daily in-house workshops to improve processes and finalise strategies ahead of the main ICO. A lot of effort will go into building further partnerships and encouraging more project submissions over the next few months.

Our team will be attending events all over the world to ensure that the news of our crowdfunding platform grows globally.

We will be listed on Bancor Network, immediately after the ICO, and are in early conversations with exchanges. Whilst it is too early to secure an exchange at this stage, we feel confident that we won’t have a problem getting listed on major exchanges after the ICO.

Thank you all for joining us on the journey so far, and we can’t wait for the next chapter!

If you have any feedback or thoughts you want to share with us, please let us know! We value all opinions from our growing community.