Driving Digital Story-Telling via. interactivity.
Over the past few years, we’ve been working on a Digital Publication offering that was dynamic, social sharing and cost effective, plus has the ability of embedding streaming live content. With Twitch and Facebook Live now gaining a stronger hold in our minds, we knew we needed to have the ability to leverage this content for our readers.
People are driven and inspired by great stories. Research shows that these stories are absorbed better with images and videos. We learn better when more than one of our senses are utilized in the processing of information. This is primarily why we’ve included visuals, touch and audio into our digital storytelling.
I had come across an interesting podcast* from Roger’s SVP of Publishing, Steve Maich and it helped to confirm our direction.
We are a small agency and when we first ventured on this path, the only option was Adobe Digital Publishing Suite. Unfortunately, they become very cost prohibitive, very quickly. For example, it was very difficult for us to justify paying close to $50,000 to have only one of our publications be accessible via iOS and Android devices. What we found was that we were not alone. Adobe DPS was not the answer for us, but we knew there was a desire for rich content that is easily accessible and flexible.
This brings us to today. Not only are we able to create digital publications that are very cost-effective, but our turnaround time to convert pre-existing print publications to fully interactive digital versions has also been streamlined. We are not here to replace print, but to help augment it and thus giving print publishers an option to embed the types of interactions that would drive more readers (and advertisers).
For example, picture an article or advertisement that had movement, audio and links to not only social platforms, but the ability to purchase the product or service, with a finger tap. Perhaps, a reader comes across an engaging article and wants to quickly click and share it across social media… This is something which is still limiting when it comes to print media.
We know that the desire to read articles of 1200–5000 words is diminishing now, but we believe that one can still consume the same amount of information, by introducing other elements such as imagery and sound.
In closing, there will always be the need for storytelling, and we at Acorn Media look to make those words more accessible and engaging.