Mobile apps are taking over, not only in areas of social media and telecommunications, but also in business, shopping, and commerce. Investing in mobile app development for your NZ business is essential for its growth. Here are ten reasons why.
1. Reach a Global Audience
In the digital age, nearly everyone has internet access, and most internet traffic comes from mobile devices. Mobile application development in NZ allows businesses to reach a global audience and connect with customers from all over the world, promoting market expansion and increasing opportunities for business growth.
Having a website for your business is good, giving customers a place to visit for information about your products and services. However, investing in mobile app development will let you virtually put your business in their pocket. Mobile apps allow customers to access all they need about your business in one tap, anywhere and anytime.
3. On-the-go advertising
Whether they’re at home, commuting, or at work, mobile applications let consumers access a customer-friendly place for your business. This easy accessibility and regular use of your app will reinforce your business and brand, making consumers more likely to come to you for purchases.
4. Brand Recognition
Mobile app development in NZ can do wonders for brand promotion. Application development will land your business in the Android and iOS app stores, leading to many potential customers who are searching for the services you offer to stumble upon it and download. A great, well-developed, user-friendly mobile app will leave a lasting impression on customers and help build a reputable brand.
5. Value Creation
Having a mobile app makes businesses’ products or services more trustworthy for customers. 96% of the top 50 online retailers in the UK and 94% of top 50 retailers in the US had at least one mobile app. It also makes businesses more professional, as most companies nowadays have mobile applications.
6. Social Platforming
Investing in mobile app development can give your business exposure in many ways. One of these is making your app a social platform. First of all, you can add features like posts, forums, and in-app messaging that allowing customers to interact with each other, discuss and review products, and help build an active community centered around your product or service.
7. Increased Customer Engagement
Mobile apps give consumers a seamless, all-in-one experience with your business, putting your business right in the palm of their hand. Apps businesses reach their clients more effectively; in the same way, clients can directly receive all the content you put out and easily contact you. This efficient communication helps greatly in improving the relationship between consumer and business.
8. Better customer service
Good mobile app development provides customers with everything they need to know about your product, as well as a quick method of communication with staff. Consumers will be able to make mobile transactions, get notified about offers and announcements, view product reviews, and so much more, all without entering a single store.
9. Increased sales and mobile transactions
With the advent of services like Paypal and Amazon, online commerce is growing popular. According to Internet Retailer, adopting a mobile-focused marketing approach for 500 companies resulted in an 80% increase in sales, with 42% of mobile sales coming from applications. Investing in mobile app development in NZ is therefore essential for better sales.
10. Easier Market Research
Market research is essential to businesses. Mobile apps can quickly and effectively collect consumer data and consumer preferences. This will help you present them with content that they’re interested in, giving them a user experience tailored to their needs.
Activate Design has a firm understanding of the application design and development process and can help you maximise the opportunities this new exciting media has to offer your business.
To know more, visit our app development service page.
Originally published at www.activatedesign.co.nz.