For some businesses, not all seasons are peak season. But that does not mean that you should be sleeping while waiting for the peak season to kickoff. When it’s off-peak, the challenge is to stay relevant and connected to customers, and one of the most strategic ways to address this…

Spending money on experiences over things is becoming more popular. Most people today prefer going to art exhibits, doing extreme outdoor activities, and traveling to places — the things that allow them to create wonderful memories. …

Seventy percent of the world population will be mobile users by 2020 according to the Cisco Visual Networking Index; which means 5.5 billion global cellphone users can be targeted through SMS marketing. SMS provides a fast, real-time access to your clients. It has 98% open rate, the highest among other…

It will be unrealistic to aim for an almost perfect open rate so you can just target what’s adequate for your email campaign. The acceptable range of email open rate is between 15% — 25% To get a decent email open rate, you have to understand why people don’t open…

Despite being one of the most mature digital communications channels, email continues to evolve at great speed, to be more relevant than ever and, correspondingly, its usage rates are skyrocketing. A study by the Radicati Group shows statistics of 1.7 email accounts for every user and that the trend in…

You want your prospects to take some time to look at what you have to offer in your email. But then, even just a few minutes is difficult to get from them because there are many things that occupy your client’s attention. Getting noticed can be challenging, especially if you’re…

Have you ever experienced sending the wrong email to your subscribers? …