2 interesting trends became apparent last year in the UX Design industry: Designing for Trust and Dark UX Patterns. These trends concerned with how users engage with products and divulge information are currently shaping a lot of discussions in the industry and are very vital for the detailed aspects of how Products are designed with the user in mind.

This post is a brief look at these two trends and how one violates the essence of the other. Let’s start with Designing for Trust:

Designing for Trust has to do with how brands and products build great experiences such that…

As we gradually make the shift from graphical interfaces to voice, we see an interesting collection of thoughts on how Voice Interface will impact products, services and ultimately our lifestyles. As Alankar Sudarsan humorously says in this post “Who wouldn’t welcome “Jarvis” from Ironman and “Samantha” from “Her” into their lives to help them do better and faster tasks? Won’t you?” Like UX for websites, applications etc, getting the experience right for Voice Enabled or Voice-based interfaces is crucial. As we witness an inevitable move towards a screenless future, Voice experience will fast become the next frontier for brands.


Conversations are fascinating, they start on a subject matter and then veer off into other data points of subjects, gradually evolving into one universe. So, it was with this conversation that I started with Ayomide Onasanya, the Founder of Acumen Digital, where I was asking him about specific thoughts in AI & Design Thinking. After a while, our conversation started peeking into other topics like Mixed Reality, IoT and I grabbed my recorder because I was having such a good time I felt it was worth recording, transcribing and sharing on the blog.

Here’s a transcribed version of that conversation:

Make Your Mark: The Creative’s Guide to Building a Business with Impact by Jocelyn K. Glei is one of the most important books that I’ve read this season, as I’ve been learning about Product Growth and Impact. The book is a very cool compilation of advice, experience sharing and interviews with top business executives and founders in the creative industry. I found some of the things shared in the book to be very instructive and one of my favourite chapters was the chapter on Product building. …

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Your landing page is often the first point of interaction between your product and a potential customer. This means that the impression your landing page gives to a customer goes a long way in determining whether the customer moves to the next point of action or not. Your landing page isn’t necessarily your homepage. It’s any page that people land on after being directed to your product from another place. So, this means that people who come through this place often have a specific reason for coming to that landing page — to get more information, to sign up, or…

Stefan Sagmeister: Happiness by Design

“I have a number of real moments of happiness in my life…I actually looked at them from a design standpoint and just eliminated all the ones that had nothing to do with design. And, very surprisingly, over half of them had, actually, something to do with design.”

Stefan Sagmeister is renowned for album covers, posters and his book of life lessons. He has a slightly different way of looking at things. …

Okay, perhaps forever is an exaggeration or too long a time for most products to last. But, it’s somewhat an obsession for a product manager or founder that their product should last as long as possible and rake in the kind of profits/rewards they built it. This is what occupies him/her, sometimes ravaging the mind and giving a restless.

Over time we’ve looked at Products that have lasted or stayed in the market for a very long time and these are our deductions:

Products that solve a problem/scratch an itch

If your product is solving a problem that is dear to your heart, chances are high that…

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As AI and Natural Language processing becomes a large part of our technology and everything we do, we see User Experience embracing these in improving the way humans interact with tech, get things done and using different products. We all know how crucial user experience is these days and a major part of user experience is the interface that sits between a user and a service. In a bid to make the interface and human-computer interaction more seamless and efficient, designers adopt different approaches, one of which is Conversational Interfaces UI. …

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There’s a constant discussion in User Experience design about how important or not empathy is in designing the flow of experience a User will have when using a Product. When we think of the word empathy, we often think about being in someone else’s shoes or experiencing the feelings that another person has. Merriam Webster defines empathy as “the action of understanding, being aware of, being sensitive to, and vicariously experiencing the feelings, thoughts, and experience of another of either the past or present without having the feelings, thoughts, and experience fully communicated in an objectively explicit manner.” And this…

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Sometimes starting a project can be daunting and almost impossible because you are faced with a blank canvas. Facing a blank canvas can seem huge, as it makes you wonder where to start from and the first thing to do.
For us usually, when we are staring into space or just plain uninspired, we dive into one of these platforms and get inspiration flowing in our veins!

Suggested Read: Tools We Use at Acumen to Get Things Done

Dribbble Dribbble is a community of designers that show the world what is being worked on every day. So, if you are…

Acumen Digital

We're a creative agency optimized for a digital-centric world, driving ideas that move brands forward. Here we talk Product,Design, Content| hello@acumen.com.ng

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