Header Bidding and the Importance of Monitoring Page Latency
Header bidding allows publishers to decide upon the best price for an ad space through auction. During the auction, different sides vie for the same inventory proposing diifferent prices.
So, Header Bidding is a phenomenal tool for the publishers to increment their revenue.
…The benefits of the Header Bidding and differences from other ad servers are undeniable, now about its implementation and the importance of Monitoring Page Latency… http://www.adopsguys.com/header-bidding-dfp/header-bidding-page-latency/