📈Branding: this is how you reach the top
Brands are sensitive; they are meticulously designed and thought. Ads are part of this big and complex construction we interact with everyday. Placing those ads on the right sites and reaching the expected audience is part of taking care of this crucial giants.
We, the people working in advertising, know that brands are an experience (knowledge shared by David Ogilvy). We have learned to treat brands as people, considering their personalities and building a world consumers and, lately, users would like to enter, enjoy, and fantasize about.
But along this process, and to be able to accurately place it and make it reach the desired audience we need to take care of that created world, keep it safe and make it appropriately visible.
On our side as a unique sales house working with top partners and great advertisers, we are highly aware of what a brand needs facing digital advertising. Ads are an extension of the brand, but they also are a key part of the whole brand experience. How ads are placed within the media ecosystem in the digital environment will have an impact on the brand safety, visibility and awareness.
This is deeply nurtured by a clear and healthy conversation with brand marketers with us, the media agency. This communication is a key need to make sure the strategy works.
This is how we can help with the four goals of the branding campaign
🔒 Brand safety
We only work with top publishers and partners, making sure you ads only show on top websites and platforms. We have tools that allow us to block any pages that don’t suit your quality filters. This safety is relevant not only to brands/advertisers, also to publishers. Maintaining this healthy and safe link is one of our main goals.
👓 Brand visibility
The visibility of a brand is given by the powerful message that indicates that what you offer is trustworthy. We work alongside in-house marketers to make sure your message reach the target audience. How we do it? Through accurately targeted advertising and applying machine learning system: we look for the proper and indicated audience and then launch the message to the identified public.
“The key is to be recognized by those that are relevant for your brand and your plans, we definitely can do that .”
📸 Brand image
The brand image is the perception that consumers have about the brand. With our work we aim to preserve or even improve that image or perception working only with safe and premium publishers and a dedicated team that will chose the pertinent publications and accurately place your ads. We work with you along the way to make you reach a large but still manageable audience.
📢 Brand awareness
A specially crafted ad campaign, planned and periodically controlled would definitely contribute to the general awareness of the brand. Simply put, if you are out there you improve your chances of being known. We can contribute with this on mobile and display, through standard IAB formats and also video formats. We analyze data to ensure that your ads are reaching your potential consumers effectively.
💭Final thoughts
All these branding goals are guided by our main perspective: pertinence. Showing the right ad to the right audience could turn into a meaningless detail when you find overwhelmed by just reaching a broader audience.
We believe in this premise and keep it up along the way. It is not just about awareness, it is about reaching the exact audience and protecting the perception and experience you have already built for your brand.
The key is to be recognized and seen by those that are relevant for your brand and your plans. We definitely can do that 😉.
IAB - Interactive Advertising Bureau
