4 Ways to Improve Your Facebook News Feed Exposure
I need you to think about how you use Facebook. What time do you use it? How do you use it? What kind of posts do you respond to? Think about this when setting up your post. Make sure it’s not rushed if you’re short on time..no drama! Just do one post instead of 3. But make that one post great.
1 Target Your Posts
Hidden in Facebook’s myriad settings options is the ability to target Page posts to specific users based on their age, gender, location, relationship status and other criteria. Brandon McCormick, Facebook’s director of communications, wouldn’t say whether a targeted post gets a greater organic reach within its subset of users than a post broadcast to all a Page’s fans. But anecdotal evidence from my Facebook accounts indicates that targeted posts reach a large percentage of the fans they’re aimed toward in some cases. Even without a boost in reach, a smartly targeted post is more likely to engage those users that do see it. Brands can enable post targeting by selecting “Edit Settings” from the “Edit Page” drop down menu in a Page’s admin panel.
2 Use Photos, But Make Them Original
Plain-text status updates have secretly been one of most effective types of posts for boosting organic reach for years, but the company announced in January that it would be reducing the distribution of text posts and increasing distribution of others. Photos, when used correctly, can be a win for both audience engagement and reach, and they align with the increasingly visual nature of the social network and its spinoff apps. But be wary of “meme photos,” stock images with humorous or dramatic text layered over them. Facebook has reduced their reach in a quest to promote what it deems “high quality” content.
I will do a post on where to get free stock photo’s from soon.
3 Post at Odd Hours (Test)
Figuring out the best time to post on Facebook has been an elusive goal for social media practitioners for years. Consider this, though: with 757 million people now visiting Facebook every day, maybe you don’t want to post something at the same time as everyone else. If the type of content you’re posting might appeal to people who are awake late at night or early in the morning, try posting during off-peak hours. Remember that it’s easy to schedule a Facebook post in advance.
4 Start a Conversation (Be Real!!)
An increasing number of items that appear in the News Feed show a user’s friends engaging with other content — liking, commenting or sharing a post from another friend or Page. If you can get a conversation started with a post by asking a question, it’s more likely that your Page will be pulled into other users’ feeds.
It’s simple. If you see a page on your feed with an active conversation going, it’s more likely you will at the very least spend time reading the post, maybe even comment.
Follow the conversation at https://www.facebook.com/groups/howtoadvertise/?ref=bookmarks