Adam Karnacz
2 min readMar 19, 2016

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Thanks for your response Aaron, much appreciated. Your assessment is one of the likely outcomes and that is certainly the issue on Facebook.

Up until now if you are a photographer, you absolutley need to be on Instagram. The user base and attention on Instagram is absolutely massive providing you with an audience ready to consume photography. There are a lot of terrible images on Instagram so, as photographers, we can educate the masses as to what constitutes good photography by posting great images. This has proven true as genuinely good pictures seem to drive likes, follows and engagement more than anything else.

Personally I have only really taken Instagram seriously for about the last year having given up on Flickr. Being a bit late to the game it has already proven difficult to cut through the noise of terrible images despite managing to build a small follwing.

Follow me on Instagram

There is no doubt the algorithm will favour big accounts, celebrities and close friends. This is no surprise because, sadly, most people are not interested in discovering small, up and coming accoutns. They want the stuff they know they love. Instagram intend to give this to people to keep them engaged and on the platform for longer meaning they can show you more ads.

However, I welcome some assistance in cutting through the rubbish. There will still be opportunites for new photographers. Posting great work will be an obvious essential and there will be no meteoric rise. If you’re good though, a slow, steady build will still be possible through regular posting and good honest hardwork.

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Adam Karnacz

Photographer and Filmmaker, documenting the journey at First Man Photography and on YouTube. Instagramming and Tweeting at @adamkarnacz.