A Beginner’s Guide to Making Circular Products (Hint: It’s Not That Hard)
Bilgi Karan
2301

Dear CEO. Change your KPI from sales to utilization. Now.

Why?

It means more responsibility on me, deep and costly process update with a potential income loss, a pressure from unsatisfied shareholders, so all you ask a CEO reduces to “ give more, get less".

Why should CEO accept this?

And this is the problem of every idealism: “ if only people behaved like we want them to, the world would be saved".

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