The Gimmick

Adam Lisabeth
Aug 24, 2017 · 2 min read

I enjoy a nice gimmick as much as the next schmo. I’m wondering though, how far can you take a gimmick until people start to question if the brains behind it are slightly off their rocker. I’m not talking about that signature Old Spice quirkiness or ordering a pizza with an emoji. I mean this sort of thing:

Would I drink it? As long as it doesn’t taste like piss, sure. I drink Bud Light sometimes. That probably tastes more like piss than this “Pisner” does. However, that’s not quite my point.

The main reason no one has ever made beer from recycled urine is that no one wants to drink beer made from recycled urine. A great madman once said:

No matter how skillful you are, you can’t invent a product advantage that doesn’t exist. And if you do, and it’s just a gimmick, it’s going to fall apart anyway. – Bill Bernbach

And a beer made from piss has got to be up there with the boldest of inventions. This dubious brew created fifteen minutes of fame for these nutty Danes. But you know, next time aim a little higher (pun intended).

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Copywriter • Mind Wanderer

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