Identifying patterns in your data that help identify opportunities to grow your business

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In-app purchases (IAP) are a popular way of monetizing apps and games. Although IAP has been around for a while and are widely used, it’s not always reaping developers the rewards they deserve.

In this post I’m going to discuss some of the signs and signals in your IAP metrics that might suggest your IAP economy is suboptimal, and how these signals can help you identify opportunities to grow your business.

First, I’d like to start by reviewing the structure of daily revenue and how all the metrics which make up revenue interrelate. …

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