Entertainment writer and marketing strategist. Has gone by many names. Studied influence in Army Psychological Operations.
Guinness and Ford are just two subjective individuals in a world that, overall, tends to love the original Star Wars films. Their opinions, as I understand, were also based on their acting in the films, not necessarily watching them.
By objective, I mean that there are overwhelmingly positive measurable data points that…
Jimmy, the nostalgia of the original trilogy can still help a bad new Star Wars film take in a high gross revenue and do well on Netflix.
I would also expect even a relatively bad Star Wars anthology film to perform at a basic level given the brand strength, marketing, and production budgets.
Daniel Sleep, I’ve been routinely checking press since Solo came out, and I can’t find any major publications that definitively let The Last Jedi take credit for the box office failure even though it’s the only unique variable.
Unless Episode IX is a movie better than any Abrams has shown the ability to create, it too will suffer from lower numbers. Maybe then TLJ will get the blame.
I love this article because it frames freelancing and agency life as two legitimate options without saying that one or the other is correct for everyone.
At the same time, it helps people overcome the notion that agency life is intrinsically superior to freelancing, which I think some people in the industry believe.
Well written!