AdsDax to leverage Hedera’s micropayment capabilities and transaction speed in advertising platform. AdsDax, an advertising platform powered by distributed ledger technology (DLT), has today announced that it has moved its ad platform to the Hedera Hashgraph mainnet, with over two million transactions already submitted on the Hedera mainnet. …

Ad tech firm unveils ambitious plans to tackle ad fraud in an end-to-end platform with blockchain at its core. AdsDax, an advertising technology provider, has revealed more details about their live platform which, they believe, can solve some of the massive challenges currently presented by fraud and attribution within the ad industry. Digital advertising is currently experiencing rapid growth, with eMarketer recently predicting that digital ad spending will reach…

AdsDax Blockchain Advertising Platform Powers Award-Winning Ad Campaign At CIDCA 2019 AdsDax and its innovative use of blockchain-powered advertising has been recognised at the Campaign India Digital Crest Awards 2019. …

CIMB Group, The Leading ASEAN Universal Bank, Believes AdsDax Can Solve The Problems Of Blockchain Advertising. UK-based ad tech platform AdsDax has announced the successful completion of a blockchain-tracked mobile advertising campaign in partnership with one of the world’s largest banking groups CIMB. AdsDax enables transparency The ad campaign, which promoted CIMB’s “Xtra Cash” product line, ran across AdsDax’s proprietary end-to-end advertising platform. This allowed CIMB to create, deliver…

Award-Winning Ad Company Launched Their Latest Campaign On AdsDax To Test The Potential Of Ad Data Tracked On The Blockchain Havas Media has partnered with tech provider AdsDax to harness the potential of using blockchain advertising technology to aid in the transparent measurement and tracking of ad data over the course of a campaign. Launched two weeks ago, the campaign uses the AdsDax advertising platform to run rich-media creative that…

AdsDax provides the platform for Isobar India to run their first blockchain-enabled rich-media ad campaign in a bid to test the viability and interoperability of Distributed Ledger Technologies for advertising. AdsDax, a revolutionary, blockchain-enabled, end-to-end rich-media advertising platform has partnered with Isobar India, the digital agency from Dentsu Aegis Network, to test distributed ledger technologies and measure the impact of running ad campaigns at scale on a public ledger from a technical and business perspective.

Global advertisers and publishers are lining up to leverage the rich-media advertising platform that uses blockchain to combat fraud and mass inefficiency in the digital advertising ecosystem. Mobile video advertising platform AdSpruce has announced the launch of a beta version of its blockchain-enabled marketplace to create, buy and sell advertising…

How blockchain can give power back to the people In today’s digital world, personal data is gold. It fuels commerce around the world, telling companies what you look at online, where you live, what your interests are. It can make your experience with brands more personal, showing you products and…

A look at the industry’s challenges and how blockchain technology may save the day… Snapshot The online advertising industry is massive. In 2008, advertisers spent around $48 billion promoting their brands. Fast-forward a decade and spending has ballooned over 450% a year, to a staggering $227 billion. Despite this growth…