Adsend#TheDress Confirms The Value Of Color ManagementHow a badly lit, pixelated photo of a dress set off an Internet firestorm and brought to light one of the more serious concerns for…Mar 4, 2015Mar 4, 2015
Adsend3 Obstacles To Consider During Your Color Management ProcessThere are often varying factors that can determine the way colors are shown across digital and print, 3 things to consider…Feb 23, 2015Feb 23, 2015
Adsend6 Most Common Problems Why PDFs Fail During PreflightPreflighting is an essential part of print advertising as it reduces the margin for error — simply put, it is a quality checking process…Feb 18, 2015Feb 18, 2015
AdsendInsider Access: Chris Bear, Head Of Multimedia Studio & Print ProductionChris Bear has seen his fair share of change over the years of his career, and in his current role as Clemenger BBDO Sydney’s Head of…Jan 26, 2015Jan 26, 2015
AdsendWhy Studio Managers And Operators Should Prepare For The Digital WorldChris Bear, Head of Multimedia Studio and Print Production at Clemenger BBDO Sydney says, 2015 will see digital advertising ramping up …Jan 7, 2015Jan 7, 2015
AdsendPrint Advertising In Decline or Evolving?It’s (probably) not the first time you’ve heard that ‘print advertising is in decline? But is it evolving…..Nov 26, 2014Nov 26, 2014
AdsendScheduling Your Advertising Production Scheduleorganizing your advertising production schedule and workflow can be made easier by using dedicated tools.Nov 11, 2014Nov 11, 2014
AdsendThe Ultimate Cheat Sheet: Avoiding Last Minute Ad Production ChangesIn our conversations with studio managers, we found two common problems they face tend to occur on either end of the advertising production…Oct 30, 2014Oct 30, 2014
AdsendStudio Managers, What Could Go Wrong After Client Approval?So you are at the tail-end of the production workflow for a print ad. You export a low-resolution PDF and send it to the client…what next?Oct 30, 2014Oct 30, 2014
AdsendFour Steps To A Faster Print Advertising WorkflowThe more people and steps involved in a workflow, the slower things get — and the less time the studio has to get the ad delivered.Oct 7, 2014Oct 7, 2014