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How brands can thrive on social networks, in spite of algorithms designed to keep them out.
(Written by Devang Raiyani — Head of Product Strategy at Advocacy. This article was first published in the Hindu Business Line)
Why people powered marketing needs to be at the heart of your strategy & not at the fringes
(by Devang Raiyani — Product Strategy Head at Advocacy. This article first appeared in the Financial Express: BrandWagon)