I have a picky eater. She got bored of even premium kibble! Now we put a topper on, like yogurt or Sojos (freeze dried stuff you mix with water). This keeps her food exciting so she doesn’t get bored. $76 for 13lbs. is ridiculous, but if she likes it and you can afford it, feed her whatever you want. Non-animal people don’t understand that they’re worth every penny.