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Affinio

1.95K Followers

Affinio

What Sets the Music Streaming Services Apart

When every music streaming service has almost identical tracks, artists, and choices. . . What makes them different?

Mar 14, 2017

What Sets the Music Streaming Services Apart

Mar 14, 2017

Affinio

5 Undeniable Reasons to Invest in Data-Driven Audience Insights

“Insights, at the end of the day, are the currency that we operate on.” — Chad Stoller, EVP, Global Innovation at IPG Mediabrands

Mar 7, 2017

5 Undeniable Reasons to Invest in Data-Driven Audience Insights

Mar 7, 2017

Affinio

Who Mentioned @realDonaldTrump on Twitter During His First Month in Office?

30 days on the job, who’s tweeting at The President?

Feb 22, 2017

Who Mentioned @realDonaldTrump on Twitter During His First Month in Office?

Feb 22, 2017

Affinio

Marketers and the Future of DMP Insights

Advertisers, agencies, and publishers are swimming in data. They have so many data points, from a variety of sources, that they are simply…

Jan 4, 2017

Marketers and the Future of DMP Insights

Jan 4, 2017

Affinio

The Dark Side of Being A Social Media Influencer

Fame isn’t the only thing that comes with amassing a large audience as an influencer. Casual observers, and you guessed it… haters come…

Dec 8, 2016

The Dark Side of Being A Social Media Influencer

Dec 8, 2016

Affinio

Your Holiday Binge-Watching Guide to Netflix Originals

I love a good Netflix binge-watch. So when the weather gets a little colder, the nights a little darker, sometimes a good Netflix marathon…

Dec 5, 2016

Your Holiday Binge-Watching Guide to Netflix Originals

Dec 5, 2016

Affinio

Are Celebrity Endorsements Losing Their Luster in 2017?

This article is a follow-up to “Why Celebrity Endorsements Are Relevant in 2016 and Choosing The Right Match” originally posted on the…

Nov 16, 2016

Are Celebrity Endorsements Losing Their Luster in 2017?

Nov 16, 2016

Affinio

Understanding Trends at the Speed of Culture: The #MannequinChallenge

What is the Mannequin Challenge?

Nov 7, 2016

Understanding Trends at the Speed of Culture: The #MannequinChallenge

Nov 7, 2016

Affinio

[Q&A]: Influence Marketing Best Practices, Data, and 2017 Predictions

Even though Influence Marketing is not new, marketers are still trying to determine which metrics matter. We interviewed Reb Carlson…

Oct 31, 2016

[Q&A]: Influence Marketing Best Practices, Data, and 2017 Predictions

Oct 31, 2016

Affinio

Let’s Face It — Consumers are Liars. So How Can We Understand Them?

“Guess what? People lie when it comes to research.”

Oct 24, 2016

Let’s Face It — Consumers are Liars. So How Can We Understand Them?

Oct 24, 2016

Affinio

Affinio

1.95K Followers

Market To People, Not Demographics. Affinio is a Marketing Intelligence Platform that leverages the interest graph to understand today’s consumer.

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