Gujarat Lions App: Making A Roaring Entry into IPL!

With IPL just around the corner, the cricket fever is spreading far and wide. Our Apps caught a whiff of the same air. We present out first IPL entertainment app; The Gujarat Lions App.

IPL matches aren’t only about the play on the field, there is much glamour and buzz that’s generated around the teams off the field as well. Like club football, club cricket too enjoys a fan streak and has die hard followers. Off the arenas, a lot of glitz and publicity surrounds the IPL matches and the IPL franchises.

The Buzz Around the The Gujarat Lions App

When it comes to PR and marketing, mobile solutions are the best way to connect with the masses. A fact that the Intex Technologies, owner of the Rajkot franchise Gujarat Lions, was well aware of. The newest team in the tally saw mobility and apps as the perfect platform to connect with its existing fan base and spread it further. They approached Affle AppStudioz with the concept of an app that gamifies their interaction with their fans. Thus began this dream project of making the Gujarat Lions app for IPL.

As always, the experts at Affle AppStudioz were game for such a challenge. IPL fans in the house started building around the idea of an app that ensures absolute engagement and entertainment of the Gujarat Lions supporters and the IPL fan base. Spreading some cheer before the IPL season begins, is also a part of this app’s launch strategy.

The Concept

The app is conceptualized to keep the fans involved at every step.From the bidding before the madness begins, pre match contests, to guessing games and quizzes during the matches.

The very first event that announces the beginning of the IPL season is the bidding. Franchises bid for the players to make a dream team according to budgetary restrictions and optimized planning . This concept will be brought to life in the app as well. The fans will be handed over the control to vote for their favorite players and hence they will bid to make a team of their own choice. To make this experience slightly competitive, the person with a team closest to the one that would be bid for will get rewards and points.

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