The 5 Must Have Features : How To Make Retail Apps That Actually Sell
Well made retail apps can boost your overall sales and contribute a large chunk of revenue to your existing business. Learn more on how to make one:
30% of all online shopping purchases now happen on mobile phones. If you have a brick and mortar retail brand or an eCommerce website then it’s smart to invest into a mobile retail app.
Revenues may not skyrocket with just another mobile app that is not built to meet user behaviour and expectations. Sales and conversions need well built apps with well planned strategy around UX and well designed UI teamed up with a sound goto market strategy. For your convenience we have put up a checklist of five’ must include features’ that will make the users click and buy from your m-store.
1. Design for Multiple Devices
Enough has been said about mobile responsive design!
Developers, Designers, Marketers and Entrepreneurs have understood that building e-commerce stores for mobile devices and tablets requires an understanding of mobile layouts.
What most web and native app developers tend to ignore is fluid responsiveness.
Design branches into two other categories: Fixed and Fluid.
With fixed design, the layouts may or may not adjust well to all device screens.The app may look and perform brilliantly in one Android device but the elements and typography may not adjust well to another screen of different dimensions thus marring user interaction.
For retail apps aesthetics matter a lot more than any other utility app. What looks good, sells better. If you employ only fixed responsiveness the text in your app may look jagged on a tablet screen or the product images and blocks may be slightly distorted.
The solution to this is fluid design. Fluidity means that all design elements like text, typography and graphics follow a simple rule of screen size percentage ie the area covered by an element adjusts according to the percent space of the available screen in height and width. This means that your retail app aesthetics remain intact. The principle of fluid design and viewports applies primarily to web apps, hybrid app developers need to take a cue .